Indian Premier League (IPL) is a festival in India, citizens relish this across the nation. The Brand value of IPL is expanding every year. It has also enhanced a solid medium for BCCI and broadcasters to make money from this.
The outgo of IPL is no less than the LokSabha ELection in India. This year IPL and Loksabha election are falling at the same time. There is a presumption that IPL can influence the Loksabha election.
Loksabha election of 2014 is the record holder for most expensive election ever in India and this year a new record will be made. Bhartiya Janta Party alone spent 712 crores in 2.5 months of their operations and Congress had spent 486 crores. The total expenses from both parties were 1198 crores.
Indian Cricket Board has then announced that IPL will be held in India despite there is a mega election.
IPL earns 1750 crores only from TV advertisements. The brand Value for IPL was 43000 crores in 2018.
Because of the strong performance of Indian Team to Australia, approx 9 sponsors have come to Star India. This year also Star India will broadcast Indian Premier League. Solely Coca-Cola has given about 750 crores to do their advertisement.
There’s plenty of company who’s doing sponsorship to IPL 2019 in which Coca-Cola, PhonePe, MRF, Maruti Suzuki, Polycab, Parle, Future Group, Dream 11, Fox and many more.
The election is on the head, though the political party may also give their advertisements to do. When BCCI announced that IPL will be held in India only, many companies have started showing their interest.
The first tournament of IPL will be played on 23 May. Star India has obtained the rights for broadcasting IPL for 5 years i.e, from 2018-2022. There is an assumption that Star India will make 16,347 crores from advertisements.
In the last season of IPL, Star India has received 1750 crore in their revenue and this year amount can go up to 1950 crores.
Last year, Star India had 630 million TV viewers and Hotstar had 202 million viewers which include repeat telecast, live match, and top shows.
This year numbers of the viewer can go up to 836 million. The past year, Star India was broadcasted the IPL in Hindi, English, Tamil, Telugu, Kannada, Bengali and Malayalam.
This year can be more advantageous for IPL and broadcaster, many brands are already in there but the political parties can also use this platform to advertise about their party or leader.