Royal Enfield is the name of a company which makes better and money-efficiency cruise motor-bike and its name is enough to make its fans crazy. The craze for this brand is growing every day and whoever sees this bike start dreaming to have one.
Freshly, Royal Enfield has declared its entrance into South Korea, with Vintage Motors (Kiheung International) as its official distributor partner in the country. The company has set up its opening flagship store in Seoul, beginning full operation in the Asian country, including aftersales, spares and service. The Chennai-based manufacturer is all set to reign all over the world.
This strategic move is in line with Royal Enfield’s plan to expand the global midsized motorcycle segment (250-750cc). The company will retail four of its models with single-cylinder engines: the Bullet 500, Classic 500, Classic 500 Chrome and the 410cc Himalayan adventure motorcycle.
“Our focus is to sustain and expand our reach in international markets especially in the Asia Pacific region. Royal Enfield has seen consistent growth in the APAC region with a 20 percent year-on-year growth. Korea is an important chapter in the growth story and we are thrilled to commence business here”, Saying on the launch of Royal Enfield at the exclusive store in Korea, Vimal Sumbly, APAC Business Head stated:
“We are honored to partner with Royal Enfield and bring their passion for motorcycling to customers across Korea. Royal Enfield motorcycles will offer Korean riders an opportunity to upgrade to a robust long-distance, leisure riding culture with its modern-classics machines, that are brilliant for long rides on the highway at the same time perfect to commute in heavy traffic in the city”, Pablo Lee Jr., CEO of Kiheung Motors, said.
Royal Enfield’s has over 850 stores in India, along with more than 540 dealerships worldwide in over 50 countries, and 38 exclusive stores in cities like London, Paris, Madrid, Sao Paulo, Milwaukee, Bogota, Buenos Aries, Dubai, Jakarta, Bangkok, HCMC and now Seoul, to name a few.
Recently, Royal Enfield recently also introduced its much-awaited twin-cylinder bikes, the Continental GT 650 and Interceptor 650, which marked the revival of twin-cylinder production after five decades and also heralded the start of the brand’s global expansion.
Since JAWA re-entered to the Indian market, there was hoping that it may affect the sales and fans of Royal Enfield but as of now, it doesn’t look like to stop the reign of Royal Enfiled instead it is getting bigger every day.